Hypothesis

=__Hypothesis__=

- make up artists are frustrated with bulky make up cases - they lose valuable time packing and unpacking tools, misplacing them, and carrying around products that are not needed on a particular job - the luggage/cases presently available to them are not specialized for their needs - the cases lack storage space, convenience, efficiency, and most importantly - customization

=__Redesign__=

Customization is the focus of our design. It is similar to both Yazmo and Makeup Creations’ products with regards to stackable, detachable, hard-shell compartments, but it goes a step further and allows for a wide range of organizational options. The 90cm spine of the luggage can accommodate various combinations of compartments. Compartments vary in height from 10cm, 20cm, 30cm to 40cm. This allows make-up artists to stack any combination of compartments according to their needs. Train case compartments are, of course, also available. As each compartment is sold separately, artists may decide to buy backup compartments as permanent storage for their products so that can exchange compartments based on what their requirements are for that day. This replaces the redundancy of packing and unpacking products for each job and replaces it with the simple task exchanging one compartment for another.

Another customization option allows artists to rearrange dividers within each compartment. Because make-up and hair products come in all shapes and sizes, some dividers will need to be removed and some will need to be added in order to maximize space and organization. Dividers may even be rearranged in train cases.

The skeleton of this unit is comprised of the spine, base and swivel wheels. Each compartment has a set of two slots in the back that enables it to be attached to the spine without compromising space within the actual compartment. Once the spine is in the slot, it is secured with a lock. There are also locks located on the front of each compartment as an extra precaution. These locks allow each hard-shell compartment to secure itself against the compartments above and below it.

__**Testimonials**__ Examples of buyer reviews for previously existing products: September 28, 2009 "It does look nice. I have to admit. I bought this, and an additional top (I got it from a store that had a return, but the top was fine). However, it is heavy. ** Empty, it's heavy. Load the top up with makeup, even makeup that's depotted and reduced greatly in size, along with hair gear and small travel size bottles of styling products, and this thing becomes a bear to lift. ** I was mainly using one top repeatedly, and eventually it just bent upwards so that it was **difficult to close properly**. I sold the other top with the bottom of this case. This thing lasted maybe a couple of years. I switched all my gear to luggage, and it's much lighter. It's saved my back, and the luggage has lasted several years. I am only now considering replacing the suitcase, but I really don't have to yet. It's still functions as I need it to. I will not ever go back to these heavy cases.
 * Way too heavy**,

As an additional note, **these do not travel well.** You will most certainly get searched at the airport, so if you try to carry this (or just the top) on the plane, allow for extra time. I flew several times with the top, and got searched every time. Once I switched to a suitcase, I never got searched again. Further, if you are in an area where you take the subway, like NYC, or other public transportation, this is not the case for you. You will hate yourself.

Edit: I have heard lots of negative feedback about the vendor selling this, Yazmo. I did not order from them myself, but the feedback I've heard is that they sell a "cheaper" made version of the case I got. The wheels have a nasty habit of falling off. I know of lots of unhappy customers, and one retailer that stopped ordering the case through them due to poor product and poor customer service. So if you really must have this case, find another version, or buyer beware." A review of YAZMO, From [|Amazon]

August 21, 2009 "I bought this directly from Yazmo. **This makeup case is very large** - too large to be sitting on top of a vanity or dresser.
 * Poorly contructed Makeup case**,

My main gripe is about the **quality of the construction, which is terrible**. The leather **lining was glued hapzardly** to the case with wrinkles and gaps. The **plastic compartments are flimsy** and the whole case had a strong chemical smell. I tried to place a return but they have not sent an RMA number and their customer service number rings without answer. Then I get "this mailbox is currently full". Terrible customer service as well." A review of YAZMO, From [|Amazon]