Theoretical+Concepts

=__Theoretical Concepts__=


 * Texture:** The use of texture in our model will be important to portray the material used to cover the case. Since we aim to appeal to a fashion-conscious consumer, we'll have to achieve the right texture to project the aesthetics of a good quality fabric.


 * Lightness, Brightness and Luminance:** These three facets of light will play a big role in our ability to create texture. We'll have to play with contrast and noise to achieve detail in the fabric covering the case. We will also use appropriate shadows and highlights to make the conceptual design look as realistic as possible. We will use all forms of shading up to and possibly including cast shadows to achieve a realistic look and feel.


 * Value:** Although colour is important to our design, in order to make our image accessible to people with colour deficiencies, we will focus more-so on value and luminance than hue and saturation of colour.


 * Opponent Process Theory:** This will be considered in our colour decisions, and once again the focus will be placed on luminance so that the shape and form of our model will be visually accessible to our audience.

**Gibson’s Affordance Theory**: Seeing that "Perception is designed for action," the case will be designed so that all possible functions appear to be usable and each part to the case will have obvious uses, ie. all pieces to the case will be functional/usable/clear/convenient to the user.

Sensory -> We will use sensory symbols so that this product can be globally understood. We will use the animation to further explain how the product functions. We will employ some comic conventions (eg. **onomatopoeia**) to portray the sound of the pieces snapping and fitting together to extend the understanding of how the product works.
 * Sensory vs. Arbitrary symbols:**